Tesco | GW Portfolio

Creative Art-working for Tesco In-Store Point-of-Sale (POS)

Project Overview

This project showcases my evolution and growing responsibilities within Tesco's in-store creative team, focusing on the development and implementation of impactful Point-of-Sale materials for a wide range of non-food products.

My Role

Creative Art-working & Design Management

Initially joining the team as an art-worker, I quickly took on greater responsibilities, progressing into mid-to-senior design roles. My responsibilities expanded to include:

Design Evaluation: Assessing and refining creative concepts to ensure brand integrity and visual consistency.
Team Leadership: Onboarding new designers and providing guidance to maintain high standards of delivery.
Design Management: Taking on tasks to streamline workflows and improve project efficiency within the team.

Key Achievements

Brand Consistency: Led the implementation of seasonal style guides for all non-food POS materials across 50 high-volume Tesco stores, ensuring a cohesive brand experience for customers.
Major Campaign Delivery: Successfully managed and delivered the full range of print assets for the 2014 Brazil World Cup campaign. The initiative, titled 'Get ready for a Football Carnival,' required meticulous creative art-working to translate the core concept into a full suite of in-store materials.

Deliverables

I was responsible for producing a comprehensive range of print assets for in-store use, including:

Product Leaflets
Posters
Buying Guides
Banners
Hanging Cards
Backboards
Shelf Labelling

World Cup 2014: Delivering the 'Football Carnival' Creative for Tesco

A4 8 Page Product Leaflet

A3 In-Store Poster

In-Store Aisle Flag

In-store Shelf Talker

Delivering a Full Suite of POS for Tesco's 'Putty Colour' Season

A3 In-Store Poster

In-Store Shelf Flag

In-Store Shelf Label

In-Store Aisle Banner

Tesco Europe Product Launch Campaign

Project Overview

This project highlights my contribution to a major product launch for Tesco Europe, showcasing skills in creative direction, motion graphics, and print.

My Role

Creative Direction, Creative Art-working, 2D Motion Graphics

I was heavily involved in the creative process from the initial branding development to the final execution of the campaign. My primary focus was on delivering the key print and motion deliverables, including a large-scale car park banner and posters. I also played a key role in building the 2D animation for the 30-second TV advert.
The Campaign: The campaign was developed to launch three new pieces of tech—a phone, a tablet, and a watch—that Tesco Europe had acquired. The TV advert aired during the Hungarian XFactor, targeting a wide and engaged audience.