AAMp Creative: Motion Graphics Showreel

 

The Challenge

AAMp Creative, a creative agency, needed a showreel to serve as a powerful tool for attracting new clients and projects. The challenge was to produce a short animation that not only demonstrated the company’s diverse Motion Graphics capabilities but also communicated its unique style, energy, and branding.​

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The Solution

As the Creative Lead on this project, I was responsible for guiding the showreel from initial concept to final delivery. The process began with storyboarding and concept development to define the narrative and flow of the animation.

I then used Adobe Illustrator and Adobe Photoshop to create all the custom illustrations and visual assets, ensuring they aligned with the AAMo Creative brand. The showreel was brought to life in Adobe After Effects, where I was responsible for all motion graphics, animation, and final composition.

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The final showreel is a dynamic and compelling piece that effectively showcases the company’s skills while creating a memorable brand impression.