Nissan Trade Club: Brand Identity & Champions League Campaign

 

The Challenge

Nissan needed a total brand identity for their Trade Club Programme to give them greater control over customer engagement. The project's goal was to create a front-facing Customer Portal and a new digital platform to run promotions, competitions, and provide valuable resources. The challenge was to create a cohesive brand that was both professional and exciting enough to effectively engage their key audience of sales managers.

​

​

The Solution

As the lead designer, I was responsible for creating the complete brand identity for the Nissan Trade Club. My work encompassed the full design of the Trade Club website and the strategic graphics for a high-profile sales competition.

​

For the sales competition, I developed a distinct Champions League campaign, which included:

• Campaign Graphics: A comprehensive set of campaign visuals that created an immersive and engaging experience for sales managers.

• Email & Social Graphics: A suite of promotional assets for email marketing and social media channels to drive participation and excitement for the competition.

• Website Integration: Seamlessly integrated all campaign graphics and user experience flows into the new Trade Club Customer Portal.​

​

This project successfully established a strong, independent identity for the Trade Club Programme, providing Nissan with the digital tools and engaging visual assets needed to connect with their audience and drive sales.