OneBot: Visual Identity & Web Design for an AI Chatbot​

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Project Brief

OneBot is a conversational AI assistant designed to automate employee support and fuel company-wide productivity. The brand needed to reflect its core mission: simplicity and efficiency. Its unique selling proposition—a rapid, code-free workflow builder that can be implemented by anyone in any department—required a brand identity that was both approachable and intelligent. OneBot connects effortlessly with multiple platforms, searching through existing knowledge bases to make efficiency simple.

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Creative Solution

I created a characterful and approachable solution for the brandmark, creating a friendly face using the "OB" initials. I also built a brand world that concentrates on simplicity, featuring a light tone of voice and a set of unique icons. Together with custom 3D elements that visually represented the workflows, I established a clear and engaging visual system.

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Say, hello, hi, hey, or howdy to OneBot.

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My Role

Branding, UX/UI Design, Print Design

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As the in-house Graphic Designer for OneBot, I was responsible for the development and execution of this complete brand identity. This encompassed the creation of the company's logo and the establishment of its visual style. My digital design duties included the design and implementation of the company website within Figma, followed by its build within Webflow. Furthermore, I produced a wide range of marketing materials, such as social media campaign graphics, white paper layouts, sales presentation templates, and informative leaflets. I also designed all company merchandise, including lanyards, stationery, and mugs.​​

Deliverables​

• Brand guidelines

• Website design and build (onebot.co.uk)

• Merchandise (lanyards, stationery, mugs)

• White papers

• Sales presentation templates

• Social media graphics

Merchandise