Panasonic Toughbook Campaign: 'Time to Do More'

This project showcases my role in developing and executing a comprehensive print and digital campaign for the Panasonic Toughbook.

My Role

I was responsible for bringing the 'Time To Do More' creative to life, developing a full suite of materials aimed at engaging the construction sector. My work ensured that the campaign's visuals were impactful and consistent across all platforms, effectively highlighting the Toughbook tablet's efficiency and durability in demanding environments.

The Campaign

The campaign's goal was to promote the Toughbook tablet range to B2B clients in the construction industry. My creative execution resulted in a significant increase in B2B engagement.