Hitachi Metal Analysis Instruments: 'No One Is More Metal' Campaign

This project highlights my role in developing a bold and memorable campaign for Hitachi's metal analysis instruments, showcasing my ability to translate a creative concept into impactful print deliverables.

My Role

I collaborated with a copywriter to develop the 'No One Is More Metal' campaign title and lead the visual strategy. My work involved creating a striking image of a metal guitarist that abstractly represented the product's selling points while maintaining strong visual appeal. I also seamlessly integrated the instrument into the composition by creatively positioning it as an amplifier.

The Campaign

The campaign's goal was to promote Hitachi's metal analysis instruments to a B2B audience through a creative and memorable concept that stood out from traditional, technical marketing.